After studying Fine Art at Central St Martins, Alex joined RSA directing music videos, including Coldplay’s debut clip “Yellow”. Alex has an original, creative approach that brings a unique voice to any project he engages with. Whether shooting the everyday world of Kmart through an unexpected lens, or pitting Peaches and Iggy Pop against a barrage of zombies, Alex will bring the thing to your storyboard that a top Director brings: something you haven’t thought of.